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  • Anmol Trehin

Bill 17: Quebec's Game-Changing Move for Publicity Contests

Living in Quebec often meant facing the disappointment of being excluded from enticing publicity contests. The familiar phrase "Not open to Quebec residents" became a buzzkill for many. However, on October 27th, 2023 Bill 17, officially titled An Act to amend various provisions for the main purpose of reducing regulatory and administrative burden was passed. Introduced on May 24th, 2023, the bill aims to alleviate the regulatory and administrative burdens faced by businesses. Amongst these burdens is scrapping the rules which often led to Quebec’s exclusion from exciting publicity contests.

The Impact on Publicity Contests

A key highlight of Bill 17 is the abolition of specific standards for publicity contests, along with the elimination of duties payable to the Régie des alcools, des courses et des jeux, effective immediately. This move liberates businesses from the rigid rules that governed the organization of publicity contests in the past.

Freedom for Businesses

For companies eager to host publicity contests, this development brings newfound freedom. The requirement to submit duties to the Régie and adhere to specific contest rules has been lifted. Previously mandatory filings, such as forms with the Régie and winner's reports, are now things of the past.

Inclusion of Quebec Residents

Scrapping rules governing publicity contests signifies a significant shift. Businesses will now be more inclined to include Quebec residents in their contests without the previous bureaucratic hurdles. The broader umbrella of Canadian contest rules will continue to govern.

The Road Ahead

As businesses embrace this newfound flexibility, Quebec residents can anticipate a surge in opportunities to participate in publicity contests. The standardization under Canadian contest rules aligns Quebec with the rest of the country, fostering a more inclusive environment for residents.


Bill 17 marks a pivotal moment in Quebec's regulatory landscape, unlocking doors that were once closed to its residents. As businesses adapt to these changes, individuals in Quebec can look forward to enjoying the thrill of participating in publicity contests on equal footing with their fellow Canadians.

If you would like to host a publicity contest or need guidance on what other rules, such as those in the Charter of the French Language, may apply, get in touch with us at

This blog post is not legal advice and is for general informational purposes only. Always speak with a lawyer before acting on any of the information contained herein.


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